Imagine you’re the designer for an advertising campaign for a furniture store. That campaign will run on desktops, and in email newsletters, but it will also need to live on tablets and phones. You’ll need different photos for different devices, and suddenly, creating one campaign is more like creating four.
As screens (and screen sizes) proliferate, this is an increasingly common problem. At Adobe’s digital marketing conference in Las Vegas, one of many new features the creative tools company announced is particularly poised to offer relief to anyone working in branding or marketing. Called Smart Tags, it’s a new service that uses image recognition software to automatically create keywords for photographs. “People are busy, and we are all faced with these increasingly enormous photos collections,” says Jon Brandt, a senior principal scientist at Adobe. “It’s not practical to apply keywords or tags as a fully manual process.” This is particularly true for marketers and branding agencies tasked with creating campaigns for companies. “We’re finding that marketers are struggling to keep up with expectations, with the amount of content they need to produce,” says Loni Stark, Adobe’s senior director of strategy and product marketing.
Smart Tags could expedite some of that work. Say you’ve got a photo of the Eiffel Tower. To file it away properly, you would add tags like, “architecture,” “landmark,” and, of course, “Eiffel Tower.” Adobe provided WIRED with a demo that shows Smart Tags assessing the image and automatically adding those tags. It can account for context, as well, so that tags like “Paris” and “France” get included in the list of keywords.
The cloud-based service will be available in Adobe’s content management system, Experience Manager. Upload your photos to the Smart Tags repository, and Adobe’s image-recognition software can analyze the pixels and generate a list of keywords that get stored along with the photo. This works well for object identification, like “dog” or “house,” but Brandt and Stark say they’ve also applied machine learning algorithms to the system so that Smart Tags can come up with more nuanced, contextual keywords, like “business,” “lifestyle,” or “celebration.” The 100,000 available tags even include words like “summer” or “winter” to identify the season. All of these keywords are readily available through search functions, hopefully turning what Brandt calls “a black hole of images for marketers” into a navigable dossier of images. No matter how many you have.
Resource: http://www.wired.com
As screens (and screen sizes) proliferate, this is an increasingly common problem. At Adobe’s digital marketing conference in Las Vegas, one of many new features the creative tools company announced is particularly poised to offer relief to anyone working in branding or marketing. Called Smart Tags, it’s a new service that uses image recognition software to automatically create keywords for photographs. “People are busy, and we are all faced with these increasingly enormous photos collections,” says Jon Brandt, a senior principal scientist at Adobe. “It’s not practical to apply keywords or tags as a fully manual process.” This is particularly true for marketers and branding agencies tasked with creating campaigns for companies. “We’re finding that marketers are struggling to keep up with expectations, with the amount of content they need to produce,” says Loni Stark, Adobe’s senior director of strategy and product marketing.
Smart Tags could expedite some of that work. Say you’ve got a photo of the Eiffel Tower. To file it away properly, you would add tags like, “architecture,” “landmark,” and, of course, “Eiffel Tower.” Adobe provided WIRED with a demo that shows Smart Tags assessing the image and automatically adding those tags. It can account for context, as well, so that tags like “Paris” and “France” get included in the list of keywords.
The cloud-based service will be available in Adobe’s content management system, Experience Manager. Upload your photos to the Smart Tags repository, and Adobe’s image-recognition software can analyze the pixels and generate a list of keywords that get stored along with the photo. This works well for object identification, like “dog” or “house,” but Brandt and Stark say they’ve also applied machine learning algorithms to the system so that Smart Tags can come up with more nuanced, contextual keywords, like “business,” “lifestyle,” or “celebration.” The 100,000 available tags even include words like “summer” or “winter” to identify the season. All of these keywords are readily available through search functions, hopefully turning what Brandt calls “a black hole of images for marketers” into a navigable dossier of images. No matter how many you have.
Resource: http://www.wired.com
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